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T H E C O M
P A N Y


Chairman
Dennis has worked for 35 years in the financial services industry as a senior executive responsible for information,
data and communications technology and brings extensive technology management, design, development and delivery experience to B4utrade.
Most recently, he has served as the Senior Technical Consultant to the CEO and CIO of the NASDAQ Stock Market. Prior to that engagement,
Dennis was the CIO at Tucker Anthony Sutro until its 2002 sale to Royal Bank of Canada and before that held a similar position at McDonald & Co.
Dennis is well known among the community of potential B4Utrade clients and brings to the company a deep knowledge of the
financial services industry’s requirements for quote systems.

Founder, President & CEO
Keith is a high energy entrepreneur who brings a
strong background in sales, marketing, and finance to the Management Team.
With 10 years experience in financial markets, Keith has a broad knowledge
of the securities industry as well as the products and enterprise solutions
utilized by financial institutions to support the needs of investment
professionals. Keith’s last position was at Morgan Stanley, where he spent
5 years as a Vice President of Investments. Prior to Morgan Stanley,
Keith headed up the West Coast Division of National Direct Marketing Services,
a national sales and marketing firm, successfully growing the branch from 15 to
75 employees during his four years as President. Keith’s experience overseeing
all business operations, in addition to his knowledge of how to coordinate
organizational expansion with growing product and service demands,
will play a major role in B4utrade’s ongoing success.

Founder, Executive Vice President & Chief Operating Officer
Angie brings a strong institutional background and comprehensive
internet perspective to the B4utrade Management Team. She was a Senior Associate with
Montgomery Asset Management (MAM) for 5 years, working specifically with institutional
clients, investment management consultants and prospects across all investment disciplines.
At B4utrade, Angie’s responsibilities include acting as chief liaison between the
development team and B4utrade’s clients and partners, managing all vendor relationships and
exchange relations, as well as training and overseeing B4utrade’s customer support staff.

Co-Director of Technology
John's career includes experience with system and software
architectures including extensive software development expertise in designing and
developing large scale distributed applications. In addition, he has worked closely
with upper management in many start-ups and Fortune 1000 companies,
assisting them with the development of their web infrastructures. Before becoming B4utrade’s Co-Director of Technology, John worked at eBay helping to
integrate partner systems and build internal development tools. Prior to eBay,
John was the senior project manager at an internet consulting company where he oversaw
all facets of software development. John's responsibilities included day-to-day
operations issues and recruitment of new developers (growing the development staff
from 4 to 40). While there, John designed and constructed many web solutions,
including a custom built application server for Critical Path. John also worked at
Accenture (formerly Andersen Consulting), as a Senior Consultant for the telecom
industry. While at Accenture, John helped create a Usage Processing system for a global
satellite telecommunications company. Before Accenture, John’s software development work
ranged from designing prototypes of defense systems at Texas Instruments to General Ledger
applications and Student Information Systems. John holds a BS degree in Computer Science
and Math and brings over 15 years of software development experience to the company.

Co-Director of Technology
Andy has extensive software development and consulting experience in
environments where time to market, budget and quality issues are critical. Before becoming B4utrade’s
Co-Director of Technology, Andy was a Senior Technology Consultant with Sage IT Partners,
where he was responsible for designing and implementing web-enabled solutions across a broad
array of vertical markets including manufacturing, sales, and finance. Before joining Sage, Andy
was a Senior Consultant with Accenture (formerly known as Andersen Consulting) specializing in the
telecommunications industry. Andy led development efforts for several telephony billing applications,
where he oversaw requirements definition, object design, data model design, and testing strategies.
Prior to this position, Andy was an Associate with Arthur Andersen & Co, SC where he participated in
the development and production support of an internal worldwide accounting application. His client list
includes Pacific Bell Telesis, Motorola, Netscape Communications, Charles Schwab, Wyle Electronics,
and Pacific Gas & Electric Energy Services. Andy holds a BS in Mathematics and Economics and brings
over twelve years of IT and consulting experience to the company.

EVP, Sales & Account Management
Dennis has over 25 years experience in the financial market data industry.
He has held various Senior Management roles within the Market Data Vendor community in Operations,
Quality Assurance, Sales, Marketing, Project Management and Application Development. Most recently,
Dennis was President of SunGard Market Data Services Group (SMDS), formerly Bridge Information
Systems and ADP PowerPartner. Dennis has in-depth experience with the various "Quotation Vendors",
their "Thick" desktop applications and "Thin" Internet client product offerings.

Director
Jim has 25 years experience
in global financial markets, having worked with Citibank,
Merrill Lynch, Manufacturers Hanover, First Chicago
and American Express. Jim’s last position, at
American Express, was as Head of Global Trading for
American Express Bank, where he oversaw all of the bank’s
trading activity in 20 locations around the world. Jim
had heavy involvement throughout that time with technology,
both as a user and developer of information systems.
At First Chicago, Jim spent two years as the Head of
Capital Markets support, which included Quantitative
Research, Systems and Operations for the bank’s
trading activity.
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